B2B Write for Us Contribute Your Article to the LeadGen App Blog

Please be aware that this might heavily reduce the functionality and appearance of our site. Finding great writers has been one of my biggest challenges as a lot of the content we write is very product focused. To solve this, I decided to create a free course and recruit those who go through it and implement it.

Explain why the provided points and information is relevant to the reader. When referring to people and companies, always tell why they are relevant to the topic at hand. Your article has to have a voice, a perspective that is relevant to the article. If an article idea is interesting, we will look into it. Please note we only accept articles from individuals who represent their respective organizations.

Links pointing to relevant content on a blog from the body of the post are acceptable, but shouldn’t be promotional in nature. Ensure that all included images and attached featured images for the guest post are created by you or you owe them or get from a free-license website. Visual or editorial content contribution that provide value add to existing content. This can be in form of infographics, links to resources, links to gated content, links or content/company sites.

This is because case studies are so specific and promotional about a company’s product or service that very few people want to read it unless they already have interest in the company already. And according to the 2020 B2B Marketing Benchmarks from Content Marketing Institute, 69% of B2B marketers put out case studies within the last 12 months. Click here to learn more about how to get paid to write blog articles in B2BWI’s free Foundations of B2B Writing Course. Connecting with and doing a great job for these publishers is an excellent way to get paid to write, but it can come at the cost of predictability.

Yoast plugin; we suggest reading through their criteria before submitting your work. Any submissions that require extensive edits will not be published. We reserve the right to deny your article, even if you were accepted earlier on the basis the article didn’t meet our content requirements or writing guidelines.

The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. We will not publish any advertorial, sales copy and articles containing excessive links as editorial, but you are allowed a biography, profile and link next to the article. We do not encourage content trying to sell a product or service. We are looking for content that brings true value to readers through the information that it delivers. This will serve as a platform to exchange ideas, create opportunities for knowledge sharing, and get takeaways that you can apply in real-world business scenarios.

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